Dust off your profile...
Rev your engine…
Hit the gas!
The LinkedIn Roadmap puts you on the fast-track to building your online brand presence. It’s not a long, drawn-out course... not another crowded webinar … and you don’t have to waste years figuring out what works on LinkedIn.
✓ Get a profile prospects can’t ignore
✓ Set a content strategy that pays off
✓ Start conversations people are itching to have
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“I was blown away by Emily’s LinkedIn Roadmap. The recommendations for my LinkedIn profile and About section made a lot of sense. Now I know the steps to take to tell my story and I know how to make LinkedIn work for me.”
Nicole Galiger, Nicole & Co. Real Estate and Zen Ventures
" I know how important LinkedIn is to building my personal brand. As a thought leader, it’s critical that I share fresh, innovative ideas and working with The Pocket PhD team made it easy. It’s so helpful to talk through my content strategy and decide on big picture themes to anchor the content we create together.”
Stacey M. Shively, Global Leadership Consultant and President and CEO of The Athena Global Group (TAGG)
“Before getting to know Emily and hearing her explain her LinkedIn process, I was more of a social media 'lurker'. Emily inspired me to start commenting and engaging with others on LinkedIn and it's made a huge difference! After commenting on the post of someone I had lost touch with years ago, we reconnected and he signed onto a high-priced contract with the promise of future work. I wouldn’t have gotten this opportunity otherwise. It has been fun to take a more proactive, supportive, and connection-based approach.”
Gracy Obuchowicz, Self-Care Coach and Author of Selfcarefully (Thick Press 2019)
Emily and The Pocket PhD team have taken the guesswork out of using LinkedIn. The one-on-one sessions helped me clarify my brand and see how to leverage my strengths on the platform. The audit and update they did of my headlines, About section, and branding make me feel more confident about connecting with potential clients. Having someone provide not just strategy, but also content support is a huge advantage.
Ada Barlatt, Cheerful Data Scientist for Email Marketing and Founder of OperationsAlly
Ghostwriter for rebels, renegades, and mavericks.
"Absolutely the best ghostwriting experience ever! I'm a better writer after working with Emily. Instead of being afraid of writing content, I'm looking for more opportunities to do so."
Kim Dimino, Nurse Educator
I help experts — who are long on ideas and short on time — write books and articles. As the Owner and Decider of All Things at the Pocket PhD, I partner with individuals and brands to translate complex ideas for all types of audiences. Work with me to draw your most audacious ideas from between your ears, get them on the page, and make them spread like wildfire. My work has appeared in Forbes, Entrepreneur, Ellevate, Psychology Today, Rolling Stone, ThriveGlobal, and on the TEDx stage… just to name a few.
"Emily is my go-to content strategist guru. When it came time to refresh my LinkedIn profile, Emily and her Roadmap were an amazing resource!... for an outside perspective, for tips to increase search appearances, to gain more engagement. She has a solid grasp of this platform."
Laura Fravel, Personal Brand Strategist and Owner of Laura Fravel Personal Branding
These Smart Questions will Guide You From Here:
Who is this program best suited for?
The Roadmap is built for anyone who wants direction on their LinkedIn strategy that can be immediately put to use. The most successful Roadmap users are happy to put in time to create content and engage with others to get in-depth conversations going.
Is the LinkedIn Roadmap for business owners or job seekers?
The Roadmap begins by determining your goals. Whether a business owner or employee, all strategies and plans are focused on accomplishing any goals you pre-determine. Employees and business owners alike can greatly benefit from strong personal brands. Personal brands attract prospects, job offers, new connections, and are a fun way to display your personality on a platform that’s viewed as professional and sometimes, a bit dry.
How will you learn more about me, my goals, vision, industry and all my years of experience?
The Roadmap starts with data intake to get more information on your background, the current state of your content, your vision and goals, etc.
From there, we follow up with a 30-minute content strategy call. We’ll dive deep into your answers, talk about your goals, and get to know one other.
How do I know these strategies work?
I’ve personally tested and proven each and every one of these strategies over the past year. In that time, I’ve grown a dedicated following on LinkedIn. With my years spent in academia, rest assured, research goes into everything I do. I’m always up-to-speed with the latest algorithm changes and engaging other LinkedIn experts about what works best for them.
I fully stand behind each and every tactic I teach, and always welcome dialogue around what works and what doesn’t.
If you're looking for extra assurance my strategies work, the LinkedIn Roadmap + 3 Months of Content, ensures your posts are written by The Pocket PhD team. This gives you an additional 3 months to test variations of your content, in which we can analyze your posts, and optimize them over a 90-day period. If you like this option, scroll up (or down) and choose the second option.
What happens if I don’t keep this up?
To find success with LinkedIn, you need to commit to doing the work. Whether you do it yourself or pay someone else to take this strategy and run with it.
Only sign up for the LinkedIn Roadmap if you’re committed to carving out time to update your profile, create content, and log into LinkedIn at least 2 times per week to engage with others.
Like any marketing you do, it’s not going to be 100% effortless. The Roadmap will give you the tools you need for a goal-oriented content strategy for LinkedIn. With it, you get actionable tactics that have been proven to grow your audience, boost engagement rates, and drive qualified leads to you.
Hey Emily, can you just write my content for me?
Yep! Content writing (ghostblogging and ghostwriting) are my two main services. Want me to write your content? Click here to view additional service options. I promise not to haunt you.
I already have a LinkedIn strategy and content. I don’t want it to go to waste.
Great! The more you have in place, the more we have to audit and improve upon. We’ll never throw your baby out with the bathwater. Anything you provide will be fully analyzed and taken into consideration for your overall content plan.
Can I just create my own content?
Absolutely! The Roadmap is designed to plan your LinkedIn strategy, so you can execute it successfully on your own. The Roadmap gives you the tools and skills to create content and engage LinkedIn users on your own.
Ready to master that pesky feed and finally become something big on LinkedIn?