Low engagement?
Lacking direction?

Overwhelmed and out of time?


Not anymore

Get on the Fast-Track to LinkedIn Content Mastery 

Emily Crookston

You’re a total pro—an expert—and you know your ideal clients are on LinkedIn

But you also struggle with posting consistently and don’t have a content strategy strong enough to stand out on a platform that gets more crowded every time you log in.


And the sheer volume of information from LinkedIn "gurus" doesn’t help.


It just makes it impossible to know where to start. 


So you keep lurking in the background, hoping you’ll absorb enough to take confident action and finally attract a few leads. Am I right?


If you’re not sure what direction to take so you can leverage your strengths, show up as the expert you are, and engage with the potential you see on the platform every day, you certainly aren’t looking for another long, drawn-out course that will waste more of your time.


You need to get on the fast track to figuring out what works best for YOU on LinkedIn so you can stand out, build your brand presence, and attract your most ideal clients.

You need bespoke strategic direction that puts you in the driver's seat with

✓ A profile prospects can’t ignore
✓ A content strategy whose ROI can't be denied
✓ And engaging conversations people are itching to have

Figuring out how to leverage LinkedIn changed everything about my business

It's where:

  • I stand out in a crowded field
  • 90% of my clients find me 
  • I get invitations to speak on stages and podcasts
  • I’ve met top-notch experts who’ve helped scale my business
  • My ideal clients and strategic partners engage in conversations I can easily turn into blog articles, and more

    And all the credit goes to finding a LinkedIn strategy that works     

But who the heck am I, anyway?


I’m Emily, your strategic partner in the passenger seat holding this Roadmap for you (and being a more effective navigator than your outdated GPS)!


I help experts—who are long on ideas but short on time—write books and articles and devise their most effective content strategies for everything in between.


As the Owner and Decider of All The Things at The Pocket PhD, I partner with individuals and brands to translate complex ideas for every type of audience. 


But you should only work with me if you want to draw out your most audacious ideas from between your ears, get them on the page, and use them to build an endless library of content! 


My work has appeared in Forbes, Entrepreneur, Ellevate, Psychology Today, Rolling Stone, ThriveGlobal, and on the TEDx stage… just to name a few.


Find Success on the World’s Largest Professional Network

(Like These Experts Did) 

↓ ↓ ↓

“I was blown away by Emily’s LinkedIn Roadmap. The recommendations for my LinkedIn profile and About section made a lot of sense. Now I know the steps to take to tell my story and I know how to make LinkedIn work for me.”

Nicole Galiger, Nicole & Co. Real Estate and Zen Ventures

" I know how important LinkedIn is to building my personal brand. As a thought leader, it’s critical that I share fresh, innovative ideas and working with The Pocket PhD team made it easy. It’s so helpful to talk through my content strategy and decide on big picture themes to anchor the content we create together.”

– Stacey M. Shively, Global Leadership Consultant and President and CEO of The Athena Global Group (TAGG)

“Before getting to know Emily and hearing her explain her LinkedIn process, I was more of a social media 'lurker'. Emily inspired me to start commenting and engaging with others on LinkedIn and it's made a huge difference! After commenting on the post of someone I had lost touch with years ago, we reconnected and he signed onto a high-priced contract with the promise of future work. I wouldn’t have gotten this opportunity otherwise. It has been fun to take a more proactive, supportive, and connection-based approach.”

– Gracy Obuchowicz, Self-Care Coach and Author of Selfcarefully (Thick Press 2019)

Emily and The Pocket PhD team have taken the guesswork out of using LinkedIn. The one-on-one sessions helped me clarify my brand and see how to leverage my strengths on the platform. The audit and update they did of my headlines, About section, and branding make me feel more confident about connecting with potential clients. Having someone provide not just strategy, but also content support is a huge advantage.

– Ada Barlatt, Cheerful Data Scientist for Email Marketing and Founder of OperationsAlly

Put an end to your self-doubt

With the incredibly intimidating amount of information, courses, paid memberships, webinars, and more from a seemingly endless number of LinkedIn coaches… 


How do you know what will actually work for you? 


The problem is that most of it is the same beige, templated, copy-and-paste, one-size-fits-all nonsense. 


That's why I created a simple roadmap that's customized to you and designed to give you a strategy you can use to grow your brand presence right away. 


Not after years and years of trial and error.


Revolutionize How You Use LinkedIn
Right From Your First Post

The LinkedIn Roadmap is for experts who have an audience on LinkedIn and need strategic direction to attract those ideal clients through an actionable, customized plan.

The LinkedIn Roadmap ($500)


You get:

  • Tools, strategies, and tactics to define, build, and grow your personal brand so you can gain traction—FAST—with your ideal clients


  • A bespoke LinkedIn content plan for a strategy that fits you and will stand out from cookie-cutter attempts to show your expertise


  • A thorough audit of your LI profile and existing posts so you can feel pride, instead of the usual moment of cringe, when you get that little notification that 20 new people viewed your profile page


  • Custom recommendations and action steps to actually, finally, achieve your goals


  • A 30-minute one-on-one content strategy session so you drive away with all the stops you need to tell your story in a compelling way

  • The LinkedIn Guide to reference best practices for those times when you just aren't sure what the 'right' move is


The LinkedIn Roadmap + 3 Months of Content ($5,000)


You get EVERYTHING in the LinkedIn Roadmap:

  • Tools, strategies, and tactics to define, build, and grow your personal brand so you can gain traction—FAST—with your ideal clients


  • A bespoke LinkedIn content plan for a strategy that fits you and will stand out from cookie-cutter attempts to show your expertise


  • A thorough audit of your LI profile and existing posts so you can feel pride, instead of the usual moment of cringe, when you get that little notification that 20 new people viewed your profile page


  • Custom recommendations and action steps to actually, finally, achieve your goals


  • A 30-minute one-on-one content strategy session so you drive away with the exact stops you need to tell your story in a compelling way


  • The LinkedIn Guide to reference best practices for those times when you just aren't sure what the 'right' move is


PLUS:


  • Your Fascination Advantage Assessment Report to test your personality, find out how the world sees you, and leverage that in your branding (don't worry, you get an explainer video, too!)


  • A done-for-you LinkedIn Profile Page to take the stress out of applying your new recommendations all by yourself


  • 3 months of original LI posts for even more confidence that your shiny new strategies will work for you

  • 3 months of blog article topic ideas because who couldn't use the extra content creation inspiration?

Now even my comment section generates warm leads

“I am an extremely happy user of Emily’s Linkedin Roadmap!

I came to her with almost zero knowledge of how to ‘do’ Linkedin. Emily provided clear, actionable steps that resulted in a dramatic improvement to my profile and gave me some structure on developing helpful content. Since implementing her guidance, I have greatly enriched my network and I’ve gotten consulting and advising opportunities that I could not have even imagined for myself.


The Linkedin Roadmap was one of the best investments I have made for my business and for myself. I’m so grateful for Emily’s expertise and I cannot recommend her strongly enough!”

– Ginger Lockhart, Creator of QuantFish

Time to shake things up

You could attend yet another crowded webinar where the speaker lists their endless credentials, gives you 10 minutes of content, and closes with a 30-minute sales pitch...


Or you could invest in the last LinkedIn strategy you'll ever need. 


The only catch? 


I have space for a small number of clients who want to take advantage of the LinkedIn Roadmap + 3 Months of Content—because most of them stick around on retainer long after we're done—so send me a message if this option is on your radar.

Emily is the Cliff Notes for content and social media engagement

"Emily is my go-to content strategist guru. When it came time to refresh my LinkedIn profile, Emily and her Roadmap were an amazing resource!... for an outside perspective, for tips to increase search appearances, to gain more engagement. She has a solid grasp of this platform."

– Laura Fravel, Personal Brand Strategist and Owner of Laura Fravel Personal Branding

Where do we start?

  • If you’ve chosen to go ahead with your bespoke LinkedIn Roadmap, scroll up, hit that button, and buckle in! 


I’ll be in touch within 24 hours to schedule your first call.


  • Want to add 3 months of original content to your trip? 


Once you make that decision, we’ll have a short discovery call.


From there, we’ll be on our way to mapping out the best route to your goals with an in-depth LI audit and recommendations, your Fascination Advantage report, monthly content strategy check-ins, and delivery of 3 LI posts every week for 12 weeks.


Uncover Your Most Audacious, Fiercely Original Ideas

Feel confident creating your own content with a little direction?


The LinkedIn Roadmap is designed to help you execute everything successfully on your own!


Help me master that pesky feed

Wish you could be the one in the passenger seat for a while?


The LinkedIn Roadmap + 3 Months of Content is probably the best fit for you. But I’ve got plenty of other ghostwriting services you can check out here, too.


Yes, please — do it all for me

Need Directions?
You don’t have to stop a stranger on the street. These smart questions will guide you from here:

Who is this program best suited for?

The Roadmap is built for anyone who wants LinkedIn strategy direction they can immediately put to use.

The most successful Roadmap users are happy to put in the time to share content, add comments, and engage with others to get in-depth conversations going. 


Of course, all of this is so much easier when you have a strategy in place, which is what the LinkedIn Roadmap gives you.


And it's even easier when you have a team ready to help manage your LinkedIn presence. If you don't have your own team, The Pocket PhD team is ready to step in.



How will you learn more about me, my goals, vision, industry, and all my years of experience?

Well, let me tell you!

The Roadmap starts with data intake to get more information on your background, the current state of your content, your vision and goals, etc.


From there, we follow up with a 30-minute content strategy call. We’ll dive deep into your answers, talk about your goals, get to know one other, and move into your audit, so we tailor where you need to start.

How do I know these strategies work?

I’ve personally tested and proven each and every one of these strategies over the past years. 

In that time, I’ve grown a dedicated following on LinkedIn. With my years spent in academia, rest assured, research goes into everything I do. I’m always up-to-speed with the latest algorithm changes and engaging other LinkedIn experts about what works best for them.


I fully stand behind each and every tactic I teach and welcome dialogue around what works and what doesn’t.


If you're looking for extra assurance my strategies work, the LinkedIn Roadmap + 3 Months of Content ensures your posts are written by The Pocket PhD team. This gives you an additional 3 months to test variations of your content, in which we can analyze your posts and optimize them over a 90-day period.


 

What happens if I don’t keep this up?

To find success with LinkedIn, you need to commit to doing the work. Whether you do it yourself or pay someone else to take this strategy and run with it.

Only sign up for the LinkedIn Roadmap if you’re committed to carving out time to update your profile, create content, and log onto LinkedIn at least 2 times per week to engage with others.


Like any marketing you do, it’s not going to be 100% effortless. 


The Roadmap will give you the tools you need for a goal-oriented content strategy for LinkedIn. 


With it, you get actionable tactics that have been proven to grow your audience, boost engagement rates, and drive qualified leads to you.


 

What if I already have a LinkedIn strategy and content?

We love to hear it! The more you have in place, the more we have to audit and improve upon. 

We’ll never throw your baby out with the bathwater. Anything you provide will be fully analyzed and taken into consideration for your overall content plan.



Ready to master that pesky feed and finally become something big on LinkedIn?

Hand over The LinkedIn Roadmap ($500)

I need The LinkedIn Roadmap + 3 Months of Content ($5,000)

Need help ordering or have questions?
Email me: emily@thepocketphd.com